The Store

HEARTBEAT IN A VIBRANT CITY 

Purpose, setup, vibes, representation, channel no.1 for the customer to experience Urban/Soup

Setup and Design (Designliga for deeper information)

An Urban/Soup store is typically subdivided into three areas: customer area with space for ordering and seating, the Urbanist area for running the store and preparing the soups, and space for storage – usually both integrated into the other two areas and separate.

Customer area

Main priority: cleanliness and speed.

picture of clean customer area

picture of refrigerator unit

picture series of inside and outside, according to weather

Souperisti area

Main priority: customer satisfaction.

Clean pictures of souperisti areas, not too many details, more of an overview

Storage

Main priority: smart order.

Clean pictures of storage and bathroom, picture of storage cards

Cleanliness

We keep our store clean. Super clean. Before and after every shift. Details matter.

picture series of clean overview, clean sink, clean tiles, clean floor, clean kühltheke, clean surface, clean storage, clean dishwasher (including three inserts), clean oven, how to set up the store overnight

picture series of no gos: soup left overs and spots, dusty areas, dirty jars, dirty sink, closed dishwasher, dirty oven, dirty sleeves, spider webs